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Column en Hiphop Rap

22 Sep 2025

East Coast hip-hop was born from the block parties of New York in the 1970s.

Text: mmr｜Theme: From the birth of East Coast hip-hop to the present, producers, labels, conflicts, masterpieces, visual expression, and fashion changes

East Coast hip-hop began in the block parties and turntables of the Bronx and took the world by storm with its poetic, social lyrics and jazz/soul sampling.This article summarizes changes in major figures, producers, labels, visual aesthetics, and fashion by era, as well as references and discography.

1970s-1980s: The birth of hip-hop and its golden beginnings

Representative producers/DJ: DJ Kool Herc, Grandmaster Flash, Afrika Bambaataa
Major labels: Sugar Hill Records, Def Jam (late 80’s)
Cultural Background: Born out of the party culture of the Black and Latino communities in the Bronx.Rap, DJing, breakdance, and graffiti all came together to form a hip-hop culture.
Video/Fashion: Low-budget MV, Adidas, Kangol, and gold chains are symbolic.

Recommended albums

Album	Artist	Amazon link	Recommended points
Rapper’s Delight (1979)	The Sugarhill Gang	Amazon	World’s first hit hip-hop single
Paid in Full (1987)	Eric B. & Rakim	Amazon	A revolutionary work that revolutionized the flow of rap
Criminal Minded (1987)	Boogie Down Productions	Amazon	Pioneer of hardcore and social realism

1990s: Golden Age and Deepening of Realism

Representative producers: DJ Premier, Pete Rock, RZA, Large Professor
Major labels: Def Jam, Bad Boy Records, Loud Records
Cultural background: Beats that make full use of sampling and lyrics that depict social criticism and street realism.Based in Brooklyn, Queens, and Harlem.
East-West conflict: East-West conflict intensifies, including the tragic deaths of 2Pac and The Notorious B.I.G.
Video/Fashion: MV set in a high-end boutique in Harlem and a street corner in New York.Timberland, Carhartt, AverX, and baggy jeans are the mainstream.

Recommended albums

Album	Artist	Amazon link	Recommended points
Illmatic (1994)	Nas	Amazon	New York epic.The pinnacle of lyricism
Ready to Die (1994)	The Notorious B.I.G.	Amazon	A masterpiece depicting the reality of the streets
Enter the Wu-Tang (36 Chambers) (1993)	Wu-Tang Clan	Amazon	A revolutionary work that fuses martial arts movies and street scenes

2000s: Independent and mixtape culture

Representative producers: Just Blaze, The Alchemist, Swizz Beatz
Major labels: Roc-A-Fella, Rawkus Records, G-Unit Records
Cultural background: While Jay-Z, DMX, 50 Cent and others achieved commercial success, underground Mos Def, Talib Kweli and others developed “conscious rap”.Mixtape culture flourished.
Video/Fashion: Large-scale music video production, brands such as Rocawear, Sean John, and Ecko are popular.

Recommended albums

Album	Artist	Amazon link	Recommended points
The Blueprint (2001)	Jay-Z	Amazon	Establishing the aesthetics of soul sampling
Get Rich or Die Tryin’ (2003)	50 Cent	Amazon	A decisive blow that connects the street and major leagues
Black on Both Sides (1999)	Mos Def	Amazon	Fusion of conscious perspective and jazz sensibility

2010s-present: Diversification and global influence

Representative producers: Metro Boomin (southern, but also influenced by NY), Hit-Boy, Statik Selektah
Major labels: Top Dawg (also linked to NY), Griselda Records
Cultural context: Parallel to Kendrick Lamar’s influence, in New York, Griselda (Westside Gunn, Conway, Benny the Butcher) revived the ’90s feel.The number of artists originating from the Internet is also increasing.
Video/Fashion: A fusion of high brands and streetwear (Supreme, Off-White, Balenciaga).Documentary music videos are on the rise.

Recommended albums

Album	Artist	Amazon link	Recommended points
My Beautiful Dark Twisted Fantasy (2010)	Kanye West	Amazon	The pinnacle of artistry and commerciality
Pray for Paris (2020)	Westside Gunn	Amazon	Aesthetic works that connect art and rap
King’s Disease (2020)	Nas	Amazon	A masterpiece that shows the maturity of a veteran

Movie list

Movie title	Year	Amazon link
Wild Style	1983	Amazon
Beat Street	1984	Amazon
Juice	1992	Amazon
Notorious	2009	Amazon
Nas: Time Is Illmatic	2014	Amazon

References/further reading

Jeff Chang “Can’t Stop Won’t Stop: A History of the Hip-Hop Generation”
Tricia Rose “Black Noise: Rap Music and Black Culture in Contemporary America”
Dan Charnas “The Big Payback: The History of the Business of Hip-Hop”
“The Source” “XXL” “Vibe” archive articles (selected)

Representative discography (excerpt)

Nas

Album	Amazon link
Illmatic (1994)	Amazon
King’s Disease (2020)	Amazon

The Notorious B.I.G.

Album	Amazon link
Ready to Die (1994)	Amazon
Life After Death (1997)	Amazon

Wu-Tang Clan

Album	Amazon link
Enter the Wu-Tang (36 Chambers) (1993)	Amazon
Wu-Tang Forever (1997)	Amazon

summary

East Coast hip-hop originated from the block parties of the Bronx, achieved commercial success in the ’80s, and reached its golden age in the ’90s.It is characterized by lyrics that combine social criticism and street realism, as well as detailed sampling beats, and has influenced video, fashion, film, and even literary expression. Since the 2000s, there have been major successes such as Jay-Z and 50 Cent, and conscious artists such as Mos Def and Talib Kweli.Since the 2010s, New York has once again attracted attention due to the revival of Griselda and Nas, and the hard and lyrical hip hop typical of the East Coast has been inherited.

🔗 [Column] Overview of West Coast Hip Hop — From its origins to the underground

🔗 [Column] History of US Hip Hop: Overall picture including regions, clubs, media, and equipment